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Manage MIPIM!

As AG are preparing for a hectic (but fantastic!) week at MIPIM in Cannes, we thought we would share some top tips straight from our Director, Jonathan Shaw.

Fast Facts;

  • Established in 1990
  • Aimed at all sectors of the international property industry
  • 4-day programme
  • 360+ speakers
  • 100 countries
  • 100+ conferences
  • 5000 investors

So, that’s MIPIM in a nutshell, but what really is the 4-day event all about and with over 25,000 participants, how do you get the most out of the week? Here’s our 8 top tips to survival;


  1. Prepare. The first and most important tip is to prepare for MIPIM. Many start planning their diary for the event months in advance and they are very wise to do so. Creating an online diary is the most effective way to plan so you can keep it on you at all times and easily make amendments. You will find that attendees diaries get filled up very quickly so be sure to get them vital meetings arranged early. Remember to use French time!


  1. Practice your pitch. Decide in advance what you want contacts / clients to know about you and your business. Keep this to under 1 minute and ensure it is relevant to who you are speaking to, adapt if required.


  1. Newbies. If you are new to MIPIM, you probably feel the event is quite daunting. Fear not, there is a dedicated lounge named ‘First Timers HQ’ where services are designed to address all your needs and put you at ease. The VIP experience includes; complimentary breakfast and lunch, First Timers bar, networking sessions with MIPIM Pioneers, accreditation desks and a welcome gift!


  1. Must do’s. Make sure you head over to the Midlands Pavilion and London Stand; new in 2017! It is a very good use of time as they have some great events in the stand and it’s a chance for some valuable and focused networking. There will also be presentations and panel discussions.


  1. Check in. If there are a few people attending from your company but you plan to split up during the 4-day programme, arrange for daily meet ups in order to brief each other on your meetings and share any learning curves. This will also give you a chance to relax with your colleagues and take a breather.


  1. Notes. There will be plenty of drinking (albeit, not for everyone) and many, many conversations that can become difficult to remember once you return to the UK. Try to make brief notes on who you have met, any important discussions and companies of interest. This will help you when you return to the office.


  1. Follow up. When you have returned to the UK and recovered from the world’s biggest property event, ensure you follow each and every new contact up. It is a great place to collect business cards and meet new people but without following these through, it becomes meaningless. This is where your notes will come in handy.


  1. MIPIM UK. There are also organised MIPIM events in the UK so if you can, attend these back home too. It will give you a chance to catch anybody who wasn’t able to make Cannes and form further relationships.


Lastly – Enjoy yourself! Smile, be open minded and make the trip you are investing in count. The MIPIM website has tons of information and a list of FAQ’s where you can find details on dress code, registration, attendees etc. so do your homework beforehand.


If you would like to arrange to meet up with AG, please contact


We hope to see you there!